Southland Football is turning its pitch pink this Saturday (25 Jul) with players, coaches, referees, and fans urged to don pink gear in support of the Breast Cancer Foundation NZ.

Southland Football development officer Leigh Matthews said the intention behind the initiative was simple but powerful - to raise awareness and vital funds for a cause that affects thousands of women and families across Aotearoa and the world.

“The inspiration came from my time working with Football South Australia, where each season included a charity round that brought the football community together in a powerful way."

"I saw firsthand how impactful it was, and I felt it was something special we could bring here to Southland,” Matthews said.

“It’s also a chance to celebrate women in sport, spotlighting healthy, active role models for our younger generations and helping promote the growth of women’s football across the region."

“I’m genuinely hopeful that we’ll see plenty of pink socks, shirts, beanies and smiles around the grounds this weekend and that this is just the beginning of an annual tradition that gets bigger and more meaningful every year,” Matthews said.

Football Southland development and operations manager Iain Walker, who lost his wife Fiona to breast cancer earlier this year, said he wouldn't be alone in having lost someone near and dear to cancer.

"We need to keep pushing forward with the endless research that continues to help others.”

“I’d really encourage everyone to get out, enjoy the day and give what you can afford for a great cause."

"We have a great football community who support each other in times of need – I know that from experience, and not just my own – so this a great opportunity to keep that momentum going.”

Matthews said the response from clubs Southland wide, as well as referees, had been that of real enthusiasm as they get set to embrace the special round.

CLICK HERE to contribute to Southland Football’s Give a Little page.