Eleven events across Southland have been given a financial boost by a government fund designed to stimulate domestic tourism Covid-19.

The Regional Events Fund, administered in this region by Great South, dished out $287,500 in its inaugural funding round.  

Great South's general manager of tourism and events Bobbi Brown said most of the applications were from existing events wanting help with improved marketing, as the fund was about attracting visitors from outside of the region.

"It was pleasing to see some existing events thinking outside the square and looking to diversify in order to attract new attendees from different places."

Among the successful applicants was the Te Anau Community Events Trust, which was granted funding to support enhanced marketing, new event opportunities and online ticketing functions for three events - Stabicraft Te Anau Manapouri Fishing Classic; Milford Mountain Classic and the Te Anau Tartan Festival.  

This also included support for a large events screen to help promote events.

The Tussock Country Music Festival in Gore also received support for their event which is held at Queen’s Birthday weekend and attracts close to 10,000 people, almost half of which are from out of the Southland region. 

New events to be held in Te Anau also received support including the NZ Nature Photography Summit in September and the Men’s Muster, to be held during men’s health week in June.

The funding is from two separate pools, with $372,500 still available for Fiordland events from the Fiordland Regional Events Fund and $100,000 for Southland events from the Southland Regional Events Fund. Each fund has an Investment Panel to assess applications.

Four applications were declined across the two funds but applicants were encouraged to apply in the next funding round in September.

"We're just pleased to have got this funding out as soon as we could, because it’s really needed right now," Brown says.

While the next funding round is in September, expressions of interest would be accepted any time before then.

"I encourage anyone who thinks they might have a new event in mind or an idea to add to an existing event to get in touch."

Southland District Council deputy mayor and Fiordland funding panel member Ebel Kremer said it was fantastic for the region to have this funding stimulus.

"Events are going to be a key reason why people travel at the moment and it's particularly important for the Fiordland community."

Successful Applicants:

Fiordland Regional Events Fund:

Muster Te Anau Charitable Trust - Men’s Muster Te Anau 

Great South - Te Anau Food Event Investigation

Te Anau Events Trust - Te Anau Tartan Festival 

Te Anau Events Trust - Stabicraft Te Anau Manapouri Fishing Classic 

Te Anau Events Trust - Milford Mountain Classic 

Te Anau Events Trust/Great South - Events Screen & Trailer 

NZ Photography Workshops - NZ Nature Photography Summit 

Great South/Te Anau Events Trust - Strategic Review 

Southland Regional Events Fund:

ILT Stadium Southland - Schick 3X3 Cup 

Great South - ILT Kidzone Festival 

Tussock Country Music Festival Trust -Tussock Country Music Festival  

Fusion Events - Coastal Ultra Run 2022