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Kiwis think old age begins at 66

The Southland App

27 August 2025, 11:00 PM

Kiwis think old age begins at 66Photo: James Hose Jnr/Unsplash

A recent Ipsos “Attitudes to Aging” study, which surveyed people across 32 countries, found that New Zealanders generally believe “old age” begins at 66.


Ipsos New Zealand is part of a global market research company that operates in over 85 countries.


But old age perceptions vary depending on age group, with Gen Z's (born 1997-2012) thinking 61 is “old,” while Baby Boomers (born 1946-64) push that number out to 72.



When it comes to life expectancy, most Kiwis expect to live to 81, with Gen X (born 1965-80) aiming for 83 and Baby Boomers even more hopeful at 85.


These expectations are slightly higher among those with better education and higher incomes.


Interestingly, New Zealanders expect to spend around 15 years in “old age”—three years longer than the global average.



In countries like the Philippines and Indonesia, that number climbs to 17 years, while in Hungary, people believe old age starts at 65 but only expect to live until 64.


Despite these expectations, more than half of New Zealanders (54%) say they’re not looking forward to their old age.


That’s slightly better than the global average of 57%, but still shows a general lack of enthusiasm.



Positivity about aging tends to increase with income, education, and age—though Baby Boomers are the least enthusiastic group at just 25%.


Country Manager for Ipsos New Zealand, Carin Hercock, said the findings show Kiwis have a “comparatively accurate understanding of life expectancy,” which is promising for retirement planning.


Amanda Dudding, Executive Director of Public Affairs at Ipsos New Zealand, added that while most people globally don’t consider themselves “old” until their 70s, New Zealanders tend to think major life milestones—like marriage, buying a house, or having children—should happen earlier, typically between 28 and 35 years old.



The study also found that New Zealanders are more open to younger leaders.


On average, Kiwis believe a country’s leader should be at least 39 years old—three years younger than the global average.


They also think leaders become “too old” at 64, slightly older than the global average of 61.



Overall, the study paints a picture of a nation that’s realistic about aging, cautiously optimistic, and more flexible than many others when it comes to leadership and life milestones. But it also highlights the challenges ahead, especially for those facing retirement without the cushion of financial security.


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