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ICC wins marketing award for "Discover our Parks"

The Southland App

11 May 2019, 6:24 AM

ICC wins marketing award for "Discover our Parks" Some of the Communications and Parks team members who worked on the Discover our Parks campaign (from left): Colleen Montgomery, Daniel Tobin, Petra Molloy, Hannah McLeod, Michele Frey, Kelly Braithwaite, and Cassie Scobie. PHOTO: Eirwen Harris Mitchell/Invercargill City Council

The Invercargill City Council’s (ICC) marketing campaign for Discover our Parks has won a national award.

 

Recreation Aotearoa presented Council staff with the award for marketing and media at a ceremony in Auckland last week.

 

In March, the ICC's Parks and Recreation team organised a week of events to celebrate Parks Week 2019, titled Discover our Parks.

 

The events were held at a different location each day, intended to showcase the wide range of green spaces available in the city, and the way they could be used.

 

The events were also an opportunity for the community to meet and engage with the ICC's parks rangers.

 

Recreation Aotearoa Parks and Open Spaces Programme Manager Karl Nesbitt said the award winner was selected from the 26 councils that registered their events for Parks Week 2019.

 

“This award is presented to the council which promotes the value of its parks through Parks Week using social media and videos and connects with its community,” Mr Nesbitt said.

 

“We at Recreation Aotearoa felt that the marketing and inclusive way council staff and the community were brought together to promote their parks this year stood out.

 

“Invercargill City Council is a deserved winner for a 2019 Parks Week Award, and one of five New Zealand Parks Award recipients for the year.”

 

ICC interim parks manager Michele Frey said the award was a huge achievement, with Invercargill having some great competition from some big councils.

                                                                     

“Our rangers, who were the stars of our Discover our Parks events, did an amazing job each day of sharing our parks with our people and engaging with them," Ms Frey said.

  

“This was the first time the Invercargill City Council Parks and Recreation team has put on such a large-scale series of events, so it’s fantastic to see not only the community enjoying our parks, but to be recognised for this work at a national level.” 


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