Latest Statistics for the Southland App

Updated 25/01/2021. Source: Google analytics & NZ Census 2018.

Downloads - smartphone app

• The Southland App averages 1+ download every hour of every day.
• Total app downloads now exceed 25,000 (as at 25/01/2021).

Screen Views - smartphone app & web

• Screen views generally range between 300,000 and 500,000 per month.
• Total screen views is now over 9 million.

Users - smartphone app & web

• The Southland App has had 10,000 users in the last 28 days.
• Total users in the last 90 days is 24,000.

Demographics - smartphone app & web (since 2019 launch)

• Users of the Southland App are consistently 60% female and 40% male.
• Leading user demographic is 45-54 year olds (estimated 64% have used the app)
• Estimated 59% of Southlanders 35-44 years have used the app.
• Estimated 54% of Southlanders 55-64 years have used the app.
• Estimated 43% of Southlanders 25-34 years have used the app.
• The 65+ age always feature with 35% estimated to have used the app.

Most Popular Page

• News consistently remains the Southland App's most popular page.
• Family Notices (Deaths) is consistently the second most viewed page, followed by the Covid and Conditions pages.

Platforms

• 53% of users access the Southland App via their smartphone app, while 47% read it online.

Push Notifications

• Around 10,000 Southland App users receive our " important/breaking news" alerts (because they have chosen to activate this function on their smartphones)

Social Media

• The Southland App Facebook page has reached 11,000 people and had 6,500 engagements in the last 28 days.
• The Southland App regularly shares selected stories to it's Facebook, Instagram and Twitter social media sites.